I am one who knows nothing about rooting, and therefore am avoiding it like the plague. That being said, I date back to DOS code, Minitab, and punch cards, so also am used to being able to access my pc guts. I too have problems with not being permitted to set up a firewall on something I own. Having installed Avast!, I cannot set the anti-theft without rooting, nor disallow some of the excessive permissions on some apps. So not only is Asus not responding to some reasonable user requests (firewall), but app developers are pushing the uninitiated to take steps they don't understand. A recipe for trouble.