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Thread: Eric Schmidt Claims YouTube Already Displacing Traditional TV

  1. #1
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    Eric Schmidt Claims YouTube Already Displacing Traditional TV

    Google's Chairman Eric Schmidt had some bold claims about YouTube recently at a presentation to advertisers in New York. Schmidt shared the opinion that YouTube has already displaced traditional TV. He shared the fact that YouTube recently cleared the milestone of over 1 Billion unique visitors every month. To be fair, he did elaborate a bit further to clarify his point, sharing,

    "It's not a replacement for something that we know," said Schmidt. "It's a new thing that we have to think about, to program, to curate and build new platforms."
    Robert Kyncl, YouTube's global head of content, also shared "I thought that YouTube was like TV, but it isn't. I was wrong. TV is one-way. YouTube talks back."

    Some statistics were shared that were a bit eye-opening as well... more 18- to 34-year-olds watch YouTube than any cable network.

    Kyncl added, "TV means reach. YouTube means engagement."

    Additionally, DreamWorks CEO Jeffery Katzenberg contributed this statement, "This is a whole new form of content, content delivery and content consumption. It's the medium of the future and the future has already arrived."

    What do you guys think? Is YouTube really that much of a game-changer, or is this just marketing double-speak?

    Source: Associated Press

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    I see it getting a lot of hits but not lengthy ones . If they count the few I do every day for about 2 minutes each or sometimes rarely up to 30 minutes and multiply that by everyone that accesses then they can really add up some numbers . To me YouTube is like snacks not the meals Television is . But devices like Roku and Apple TV are the real threats to standard television .
    Mimo likes this.

  3. #3
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    Schmidt shared the opinion that YouTube has already displaced traditional TV
    That is not an opinion I share

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    I don't believe it. Not for a moment. Youtube is for video clips, not for full-length videos like television. Besides, once they start charging for the service (beginning this week, most likely, for a few channels), it will lose some demand. I will never pay for youtube.

    YouTube to charge for access to some videos | Fox News



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