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  1. #1
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    Google Secures Patent on Ringback Ads


    If it isn't one thing, it's another. Google recently patented a strange, but potentially polarizing idea on a new way to deliver automated phone ads. It's called "ringback adverts" and the concept is born because Google, just like consumers, doesn't really like phone ads as they are now. Basically, instead of getting automated phonecalls from solicitors that you didn't want calling you in the first place, you would hear ads when calling out. This would be instead of the usual "ringback" sound you hear while waiting for the other party to answer.

    At first ponder, this doesn't sound like too bad of an idea... instead of hearing an annoying ringback tone, you hear ads looping, which may or may not be more interesting than the ringback sound. However, I can see some folks being frustrated with this for two reasons. One, it could make you feel as if you are being held captive by the ads, just like all the annoying commercials at the beginning of movies in the movie theater, or when you buy a Blu Ray or DVD that has an ad that you can't skip at the beginning. Two, more than likely, unless some law comes out stopping active call-out telemarketing altogether, this type of advertising would likely not replace the old version, but simply be "in addition to it".

    How's that for the evolution of ads? Thanks Google.

    Share your perspective.

    Source: UnWiredView



  2. #2
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    Jazz
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    I read this as:

    "Beginning January 2013 Google Voice will cost (insert a price competitive with Skype) annually, or Google Voice users can opt for a free calling plan with the addition of new Google Ringback Adverts™".
    Sing in me oh Muse, and through me tell the story of that ingenious hero who traveled far and wide to be with his wife and child after sacking the city of Troy

  3. #3
    Jazz
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    We're getting closer to a Futurama-like world where they beam commercials in to your brain.

    Great dream with hot chick? Nope. Beer commercial.

    Sent from my SPH-M910 using Tapatalk

  4. #4
    Jazz
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    the usual ring-back, does it not cost you anything back then?
    twas - billing only comes when the other party answers the call
    with this new one coming what's the catch?
    information = knowledge
    experience = wisdom

  5. #5
    Ratchet
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    intrution

    Just another big business intrusion in our private lives. This is a bad idea.
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